Cookie Policy
Pro-Metrics OÜ (“we”, “our”, “us”) is dedicated to protecting the privacy and personal data of our users according to the General Data Protection Regulation (EU) 2016/679 (GDPR). This Privacy Policy details how we collect, use, store, and protect your personal information when you use our services, including our e-commerce platform and editorial activities.
Effective date: 17-10-2025
Identity of the Data Controller
Data Controller: Pro-Metrics OÜ
Registered Address: Sakala 7-2, 10141 Tallinn, Estonia
Contact for privacy matters: info@pro-metrics.org
We have not appointed a Data Protection Officer (DPO) because our activities do not require one under GDPR.
Categories of Personal Data We Collect
We may process the following types of data:
- Identity and contact data: name, email address, phone number, postal address.
- Transactional data: payment details (processed securely through third-party providers).
- Navigation data: IP address, browser type, device information, cookies.
- Communication data: messages sent through contact forms, newsletter subscriptions.
- We do not knowingly collect data from children under the age of 16.
Purposes and Legal Bases of Processing
We process personal data strictly following the GDPR principles of lawfulness, fairness, transparency, purpose limitation, data minimization, accuracy, storage limitation, integrity, confidentiality, and accountability (Art. 5 GDPR).
Purpose | Legal Basis under GDPR |
|---|---|
Processing and delivering book sales (orders, payments, invoices) | Performance of a contract (Art. 6(1)(b)) |
Newsletter subscription and marketing emails | Consent (Art. 6(1)(a)) |
Marketing campaigns (Google Ads, Brevo) | Consent (Art. 6(1)(a)) |
Web analytics (Google Analytics) | Consent (Art. 6(1)(a)) |
Compliance with legal obligations (tax, accounting) | Legal obligation (Art. 6(1)(c)) |
Ensuring IT security, fraud prevention, and service stability | Legitimate interest (Art. 6(1)(f)) |
You can withdraw your consent at any time without affecting the lawfulness of processing before withdrawal (Art. 7(3) GDPR).
Data Sharing and International Transfers
We may share your data with:
- Hosting and IT service providers.
- Email marketing providers (Brevo, Gmail).
- Google (Analytics and Ads).
- Academic databases and indexing services (in connection with our editorial activities).
- Public authorities were legally required.
- Some of these providers are located outside the EU (e.g., Google, Brevo). In such cases, we guarantee an adequate level of protection by using Standard Contractual Clauses approved by the European Commission or similar safeguards (Art. 46 GDPR).
Data Retention
- Customer and transaction data: kept for as long as legally required for tax/accounting purposes, or until you request deletion.
- Newsletter and marketing data: kept until you withdraw consent.
- Web analytics and cookies are kept according to cookie expiration periods (see Cookie Policy).
Security Measures
We apply appropriate technical and organizational measures (Art. 32 GDPR), including:
- SSL encryption.
- Secure password protection.
- Regular backups.
- Restricted access to personal data.
Your Rights under GDPR
You have the following rights:
- Right of access to your personal data (Art. 15).
- Right to rectification of inaccurate data (Art. 16).
- Right to erasure (“right to be forgotten”) (Art. 17).
- Right to restriction of processing (Art. 18).
- Right to data portability (Art. 20).
- Right to object to processing, including direct marketing (Art. 21).
- Right not to be subject to automated decision-making (Art. 22).
- To exercise your rights, contact us at info@pro-metrics.org.
- If you are not satisfied with our response, you may file a complaint with the Estonian Data Protection Inspectorate (Andmekaitse Inspektsioon): https://www.aki.ee.
